Demand Generation Manager – fintech London to £70k
The Role:
* Highest role in Marketing
* Scaling Fintech startup (SaaS)
* Company with a clear competitive USP
* Big bonus potential
This is a fantastic opportunity to join a disruptive and quickly growing SaaS startup based in London. If you want to fast-track your marketing career at a scaling Fintech in B2B/SaaS demand generation, read on!
As Demand Generation Manager you will play a crucial role in the growth of our B2B marketing:
- Reporting to the leadership team
- Responsible for demand generation strategy to achieve growth from £1m - £10m and beyond (up to £100m)
- Implementation of the marketing plan / AB testing and experimenting creatively to get quick results
- Autonomous role with later opportunity to grow the team
- Working in conjunction with marketing agency providers
- Working closely with Sales / Product teams
- Hands-on role focussing entirely on improving the number of MQLs and SQLs
This role is ideal for a growth-minded marketer experienced in targeting SME and middle market companies.
It requires someone hands-on, creative, and focused on outcomes, who will be responsible for campaign ROI and tracking the data analytics of marketing.
You will also be responsible for identifying the most attractive business opportunities and developing the right marketing approaches to unlock them.
This is your chance to put your experience to the test and be instrumental in scaling a Fintech startup.
Person:
- Open-minded and creative, able to create thumb-stopping demand generation campaigns to meet business goals
- Commercial mindset with a proven track record of delivering demand generation initiatives
- Self-starting and curious - full of new ideas to try
- Outstanding attention to detail with excellent organisational skills
- Superb written and verbal communication skills
- Analytical mindset, autonomous, and motivated to build demand generation marketing plans and execute them
- Comfortable working in a fast-paced, dynamic environment
- Strong sense of urgency, adaptability, flexibility, and resourcefulness
- Enjoy working in a cross-functional, collaborative team environment
What you must have:
- B2B Marketing focussed on demand generation
- Grown a business from £1m to £10m
- B2B growth-based product marketing
- Experience of full range of digital marketing techniques
- Proven ability to hit measurable targets
- Must have marketed SaaS solutions
- Fintech experience desirable
- Relevant Marketing qualification e.g CIM
- Knowledge of "risk" (in financial services) ideal but not mandatory
- Desire and ability to work at a Startup / fast scaling business
Benefits:
- 26 days holiday plus bank holidays
- Possible share options
- Hybrid working – London office 2 days per week
- Company social events
- Company pension scheme
- Healthcare
Whilst this role will appeal to anyone who is a Demand Generation Manager, other suitable candidates may have job titles such as Demand Gen Manager, Demand Generation Marketing Manager, Demand Gen Marketing Manager, Demand Generation Marketing Executive, Demand Gen Marketing Executive, Marketing Executive, Marketing Manager, Head of Demand Generation, Head of Demand Gen, Demand Generation Representative, Demand Gen Representative, Senior Marketing Executive, Senior Demand Generation Manager, Marketing Campaign Manager, Campaign Marketing Manager, Marketing Communications Manager, Senior Marketing Campaign Manager, Senior Campaign Marketing Manager, Senior Marketing Communications Manager, Senior Demand Gen Manager, Senior Demand Generation Marketing Manager, Senior Demand Gen Marketing Manager, Senior Demand Generation Marketing Executive, Senior Demand Gen Marketing Executive, Senior Marketing Executive, Senior Marketing Manager, Growth Marketing Manager, Growth Marketing Director, Senior Growth Marketing Manager, Head of Marketing.